Turn Booth Browsers Into Brand Believers.
See how the HeadsUp! branded headshot experience can connect people to your brand instantly.
Struggling with Booth Traffic?
You made it to the expo, but your booth is getting the best of you.
Low Engagement
Visitors walk past your booth without stopping
Swag Grab Fails
Attendees grab swag and dash before you can make a meaningful connection
High CPL
Expensive lead generation that doesn’t convert
Ghosted
You make a connection, but visitors ghost you after the event
We're an Actionable Activation
We give your attendees professional headshots and give you actionable insights.
Average leads per show
Average cost per lead
Engagement vs. static booth
Average ROI
See what HeadsUp! can do for you.
How It Works
A fun photo capture experience for them, a lead capture experience for you. All with your branding.
Why Brands Love HeadsUp!
We’re light on our feet, but not on our features.
Full branding control
Built-in CRM lead capture
Analytics + CSV Exports
Zero extra staff needed
Gorgeous studio lighting
Fully Turnkey Setup
We Do Things Differently
While we’re not the only service of our kind on the market, we are the only one to give you a 100% customized experience. Plus, we don’t gatekeep our coolest features behind elusive “add-on” fees.
Other vendors say they’re tailored to your brand, but they don’t control their software — they rent it. They can only do so much to fine-tune your look.
We bring your branding to every touchpoint. We turn lead forms into gold for your sales team. We provide you with a truly white-label experience from softbox to inbox.
| Feature | HeadsUp! | Other Vendors |
|---|---|---|
| Custom UX/UI & Branding | ✓ Yes, 100% custom | ✗ Basic overlays |
| Lead Capture | ✓ Built-in forms | ✗ QR links or none |
| CRM Export | ✓ CSV + Dashboard | ✗ Not included |
| Kiosk UI | ✓ Custom coded + branded | ✗ Off-the-shelf |
| 43" Display | ✓ Dynamic + custom messaging | ✗ Not offered / pricey add-on |
| Staffing | ✓ Team of 2 | ✗ Teams of 3+ |
Pricing
No hidden fees, just headshots and leads.
Need more days? Need half days? Need literally anything? Just ask!
Here’s what you get with every package:
- Professional photographer
- On-site makeup artist
- Studio-lit headshots for your guests
- We cover travel, expenses, lodging, shipping & drayage (US & Canada)
- One backdrop + visual style
- Custom-coded Kiosk, UI, 43" Display, Lead Form, Image Frames, and Delivery Email
- Live reporting dashboard + leads exported as a CSV
- Online gallery after the event
- A seriously rewarding experience for you and your guests
Here’s what we need from you:
- Minimum 10x10' booth space
- Electricity, wi-fi, and exhibitor passes
- Any additional signage or banners
- Brand style guide
- Put us in touch with your web team so we can white-label your emails
Calculate Your ROI in Seconds!
Enter your event details below to see if HeadsUp! is worth it for you (it is.)
Event Details
Cost Breakdown
Your Business Metrics
Your Results
Total Investment
Includes all costs plus 2 guest passes
Estimated Leads Generated
Based on event duration and hours
Our Estimated Cost Per Lead
Total investment ÷ estimated leads
% of Attendees Photographed
Estimated leads ÷ total attendance
Total Savings on Leads
Your CPL vs our CPL difference
Break Even Rate
% of deals needed to break even
Revenue Projections by Close Rate
FAQs
For anything else you might want to know.
How much space do you need for the activation?
We can work in as small a space as 10×10′, but we prefer a roomier 10×20′ to give our setup and guests some breathing room.
Do you travel nationwide?
Yes, we travel anywhere in the contiguous US and Canada.
We’re available for international travel, but due to travel time and shipping costs, additional charges will apply.
What power or internet do you require at the booth?
We require 3 power outlets and wi-fi upload speeds of at least ~5MBPS (the faster the better). This helps to ensure prompt delivery of images to your guests from our kiosk.
How long does setup and breakdown take?
Setup and breakdown each require ~3 hours. Ideally, we’ll set up the day before your event and begin breaking down on the last day of the show or the following day. Either way, both are included in our flat-rate pricing, so it’s no extra cost to you.
Can we customize the branding and messaging?
Absolutely! This is our biggest differentiator and we’re excited to be able to offer it as part of our service.
Every single part of our kiosk, display, and delivery email can be customized to use your brand’s logo, fonts, colors, and more.
All text on the kiosk and display screen can be fully customized. If you’d like a lower-third or caption on your display screen you can provide us with any number of phrases to include. We can even have our software shuffle messages and add things like Name, Company Name, and more as placeholders in your copy. This is a really fun way to personalize the experience for each person who visits your booth.
What does the 43" display show?
The 43″ 4K display can show whatever you want.
Our go-to crowd-pleaser is a subtle pan & zoom slideshow of all of the images we’ve captured during the show. This looks great with a logo in a corner, a custom frame, messaging, and more.
We can even intersperse videos or graphics you provide between headshots at random or in set intervals. It’s a great way to get more out of the display.
Can we preview the user experience before the show?
Yes! We do a live online walk-thru of your experience. You’ll be able to make up to two complete rounds of edits before incurring any additional fees.
Can we match the experience to our theme or campaign?
Absolutely! This is exactly how we intend our activation to be used.
Our founder (i.e. photographer / programmer) has a decade of experience working in the advertising industry, so working to a brand style guide or campaign is no sweat.
Can we create custom lead fields?
Yep! Everything in the experience is 100% customizable. We can make the form as complex or simple as you’d like and collect data and metrics that actually matter to your team — no fluff.
How are leads delivered after the show?
We deliver your leads via a .CSV file that you can import into your CRM of choice. If there’s a specific format you need, just ask, we can do it.
Also, if you’re doing a multi-day event and want leads at the end of each day so you can follow up during the show, we’re happy to provide — it’s your data.
Do guests receive their headshots instantly?
Yes, within a matter of seconds. The moment a guest selects their images and submits their form, their images are uploaded to the cloud (CloudFront CDN + AWS S3) and delivered to them via a branded email (Postmark).
Is there a way to track engagement or ROI?
We can track engagement by using information provided by the specific show you are attending and booth traffic. That equation may look like this: (Form Submissions ÷ Anticipated Attendance).
ROI can be calculated like so: (Form Submissions ÷ Total Spend).
These formulas will be automatically included in our Reporting Dashboard for you to view online in real-time.
Check out our ROI Calculator to get a ballpark idea before the show!
What happens if there's a line or crowd?
Good things. Don’t be deterred by a line or a crowd at your booth — this is exactly what you want.
You’re offering a free premium service to your guests and they wouldn’t be waiting in line if they didn’t feel it was worth it.
You’re also piquing the interest of other passersby in the area and getting eyes on your booth.
A great tactic to generate even more leads is to have members from your team engage people in the queue. Making that human connection will take your sales and marketing efforts that much further.
Do you need our help during the event?
Simply put, no. We are capable of running the activation with the team and equipment we bring.
That being said, having someone at the booth can be tremendously helpful to help answer questions specific to your company or to make meaningful contact with guests. We highly recommend that you have at least one team member to add that dimension to the booth for optimal results.
What's included in your pricing?
Everything.* The only things we require you to cover are floorspace, electricity, wi-fi, and any exhibitor passes (we’ll need two).
*”Everything” includes:
• Professional photographer and makeup artist
• Travel, expenses, lodging, shipping, and drayage (when necessary)
• Everything needed to make HeadsUp! run smoothly – camera equipment, electronics, kiosks, etc.
• 43″ commercial display
• A custom-coded touchscreen kiosk with your branding, lead form, and delivery email
• A live reporting dashboard that you can check during the show on your phone or laptop
• Online gallery after the event
Are there any add-ons or hidden fees?
Our packages are flat-rate and cover everything listed in the Pricing section. We are pretty transparent in what we provide. Everything marketed on our page is included in these packages.
Edits to your branded UI after the second round will begin to incur fees.
Do you offer discounts for multi-day events?
Yes! As reflected in our Pricing section, you’ll see that each additional day after the first day costs $5,000.
How far in advance should we book?
We recommend booking at least 2-3 months in advance to ensure availability and allow time for full customization.
Shorter lead times may still be possible — reach out to check your date.
What's your cancellation or refund policy?
To reserve your booking, a 50% non-refundable deposit is required.
The remaining 50% is due within 30 days of the invoice (Net 30).
If your event is canceled or rescheduled, your deposit can be applied to a future event within 12 calendar months of the original date.